News from the Tennessee Valley Columnists
SUNDAY, MAY 29, 2005
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SCOTT MORRIS

What do you think of changes?

You might notice this begins and ends with you.

You might notice a lot of other surprises this year in your newspaper.

We are dedicating ourselves to giving you something that you can't get from any other place.

We have taken one step by offering a mix of stories that go beyond what you might see on television or read online.

We want to give you something to talk about, stories to help you live your life better, articles that make you laugh or cry, stories that surprise you, reading that moves you to action.

A good example is a recent story that said your apple a day should be a Red Delicious. Scientists found that this variety has up to eight times more antioxidants than other kinds. That short and simple article could help you live a longer and healthier life.

You can pass along the apple story, help your friends and family, and look smart to them.

You might see some of these stories on the front page, traditionally reserved for "important" news like politics and international tragedies, which CNN reruns all day long. Don't worry. We'll still carry those big stories, but you might have to turn inside the newspaper to read them on some days.

Our staff — the folks who sit beside you at church, wait in line with you at the grocery store and pick up their children at the same schools — are working hard to give you what you want.

We are meeting weekly in groups to discuss how to do that.

It's still early in the process, but I wanted to let you in on what's happening.

Our staff writers, copy editors, circulation specialists and others are driving this.

Many of them are bright and energetic twentysomethings who aren't hampered by tradition. Many are experienced journalists who are lending their wisdom and giving their best effort at improving the newspaper.

I once attended a seminar in which the speaker made us stand and repeat after him: "That's the way we've always done it."

"Now," he said after we sat, "don't ever let me hear you say that again."

Amen.

Change for the sake of change, however, doesn't help anyone. That's why we would like to hear from you.

Tell us what you think as this transformation unfolds. What do you like about your newspaper? What do you dislike? Tell us what you think.

It's all about you.

Scott Morris Scott Morris
DAILY City Editor

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