News from the Tennessee Valley Columnists
SUNDAY, NOVEMBER 12, 2006
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TOM WRIGHT

A sneak peek at redesigned DAILY

Your Monday newspaper is going to look different, but it will be the same DAILY.

The newspaper has been quietly evolving for more than a year, a transformation that started in September, 2005, when we hired Creative Circle Media Consulting of Providence, R.I., to help us make THE DAILY more reader friendly.

In the interim, Bill Ostendorf and Jennifer Boucher of Creative Circle have either been here, on the telephone or the Internet directing us to Monday's major changes.

They haven't told us how to cover the news, because we are the experts on that in our three-county coverage area. But they have worked with us to develop new formats, reorganize where news appears in the newspaper and to make it more exciting.

Together, as a team of Southerners and Yankees, we worked well and are set to unveil the latest redesign.

The nameplate, or "The Decatur Daily" at the top of the front page gives the newspaper a cleaner look. It boldly boasts that we are "The independent voice of the Tennessee Valley since 1912."

THE DAILY is the only newspaper in the world that puts Morgan, Limestone and Lawrence counties first. Each day's paper will have small icons that tout who we are. One icon is the old Keller Memorial Bridge. Others salute the Tennessee River, the Wheeler Wildlife Refuge and cotton fields.

The scenes will change from time to time to encompass the entire region.

The body type will be much easier to read than what you are reading here today. The pages will be designed with readers more in mind.

You will see bigger images in pictures. You will see some shorter items.

We will print a 12-page reader's guide in Monday's newspaper that helps you become more familiar with the changes. You also will get to read about the people who keep your newspaper an independent voice rather than part of a corporate chain operated out of New York or California.

By the way, Jennifer found time to get married last month and is now Jennifer Albers.

Tom Wright Tom Wright
DAILY Executive Editor

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