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MONDAY, APRIL 2, 2007
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Easter is all about egg-ccessorizing

By Melissa Rayworth
For The Associated Press

For decades, decorating Easter eggs meant simply tossing a few colored tablets into cups of pungent vinegar. There were no hot glue guns involved, no adhesive-backed rhinestones or miniature pompoms in sight.

Apparently, that’s now considered so 20th-century.

Rather than just coloring eggs, families embellish their creations with everything from silk ribbons and multicolored feathers to plastic gemstones and dried flowers. They’re also using an arsenal of stickers, paints and markers to personalize their masterpieces.

Accessorizing is the trend, says Cathie Filian, co-host of the DIY Network’s “Creative Juice” craft show. People are “thinking out of the box,” she says, even incorporating rubber bands and acrylic paints bought at office supply stores. “It’s not just what’s available in the Easter aisle” at craft stores.

This year’s April issue of Martha Stewart Living offers a feature on decorating eggs with crepe paper, rather than dyeing them.

“Embellishing after dyeing has become popular and it’s a more child-friendly thing,” says Marcie McGoldrick, holiday and craft editor at MSL.

Eggs are being used as a base to create bunnies or flowers with eggs at their center, she says.

Even industry leader Paas is embracing the embellishment trend. They’ve added two new kits this year: “Egg Scribblers,” which includes food-grade markers, and a Barbie-themed kit offering a selection of stickers.

Egg decorating has become popular even among those who don’t celebrate the religious aspect of Easter. Paas says sales of egg decorating kits across the industry have grown about 12 percent over the past five years, and their market research shows that 80 percent of American families currently decorate Easter eggs.

They attribute this growth to “a larger trend of American families seeking to return to family-centered holiday traditions,” says marketing manager Laura Phillips.

Copyright 2005 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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