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Hartselle to use report to recruit industry

By Deangelo McDaniel
dmcdaniel@decaturdaily.com · 340-2469

HARTSELLE — You may be surprised to learn that Hartselle is one of the largest municipalities in Alabama without a Krystal hamburger restaurant.

The city also has no Arby’s Roast Beef, Wendy’s, Waffle House or Cracker Barrel.

Mayor Dwight Tankersley wants to change that quickly.

When the mayor leaves Sunday for his annual trip to the International Council of Shopping Centers in Las Vegas, he’ll have something he didn’t have last year.

“This is definitely going to help in our recruiting efforts,” he said, about a marketing analysis plan Hartselle paid Buxton $63,000 to prepare.

The Texas-based company boasts the largest consumer spending database in the country. Consultants recommended that Hartselle attend the Las Vegas convention.

The city had representatives at the conference for the first time last year.

Tankersley met with Wendy’s and Arby’s, but so far, neither has announced plans to locate in Hartselle.

30,000 officials

Tankersley and Hartselle Chamber of Commerce President Susan Hines will be among the more than 30,000 elected officials, developers and retailers in Vegas for the three-day conference.

He couldn’t release the names, but Tankersley said he has meetings scheduled with developers and nationally known retailers.

Including some restaurants that are in Hartselle, Buxton identified about 80 retailers and restaurants whose profiles indicate they would be successful in Hartselle.

Copies of report

Tankersley said he will try to provide all of the companies copies of the Buxton study and other geographical information about Hartselle.

“This is going to be an asset,” the mayor said about his plans to use the Buxton report in Las Vegas.

The Buxton report listed Applebee’s Neighborhood Grill and Ruby Tuesday, two restaurants whose profits are
supplemented with alcohol sales.

Hartselle is one of the largest dry cities in the state, but Applebee’s and Ruby Tuesday have located in dry North Alabama cities.

Tankersley said he’s not going to let the alcohol issue stop him from recruiting any business on the list.

“If they meet the city’s profile, we’re going to recruit them,” he said.

Alcohol revenue

Loss of alcohol revenue, though, is huge for Hartselle.

Using the intersections of Alabama 36 and U.S. 31 and Interstate 65 and Alabama 36 as trade areas, Buxton said Hartselle has the potential to collect $8.4 million in alcohol sales from homeowners within
a 12-minute drive of the city limits.

By extending the trade area west to Alabama 157 in Lawrence County, south to Lacon and east to Brewer High School, potential alcohol sales increase to $18 million, the report shows.

Neither trade area includes Decatur, where alcohol sales have been legal since 1984.

It’s unlikely that Hartselle will legalize alcohol sales.

In 2002, about 72 percent of the city electors went to the polls and voted 3,419 to 2,025 against alcohol sales in a referendum.

Good match for Hartselle

A consulting firm stated these retailers and restaurants would be a match for Hartselle.

  • A&W Drive-In.

  • Ace Hardware.

  • Applebee’s Neighborhood Grill.

  • Arby’s Roast Beef.

  • Bath & Body Works Inc.

  • Big Dog Usa Inc.

  • Blimpie Subs & Salads.

  • Bojangles’ Famous Chicken.

  • Chick-fil-A.

  • Children’s Place.

  • Church’s Fried Chicken.

  • Claire’s Boutique.

  • Cracker Barrel.

  • Daylight Donuts.

  • Denny’s Restaurant.

  • Do It Best Hardware.

  • Dollar Discount.

  • Dress Barn.

  • Dunkin Donuts.

  • Famous Footwear.

  • Farmers Furniture Co.

  • Fashion Bug.

  • Friedman’s Jewelers.

  • General Nutrition Center.

  • Godfather’s Pizza.

  • Goody’s Family Clothing.

  • Hallmark.

  • Hot Stuff Pizza.

  • Hungry Howie’s Pizza & Subs.

  • Ingles.

  • International House of Pancakes.

  • J.C. Penney Co. Inc.

  • Jack’s Family Restaurant.

  • Jiffy Lube Intl Inc.

  • Krystal.

  • Larry’s Giant Subs.

  • Little Caesar’s Pizza.

  • Long John Silver’s Seafood.

  • Maurices.

  • Papa’s Pizza To Go.

  • Payless Shoe Source.

  • Peebles Department Stores.

  • Petsmart.

  • Piggly Wiggly.

  • Pizza Factory.

  • Pizza Inn.

  • Popeyes Fried Chicken.

  • Ruby Tuesday.

  • Rue 21.

  • Save-A-Lot Food Store.

  • Sherwin-Williams Co.

  • Shoney’s Restaurant.

  • Simple Simon’s Pizza.

  • Sonny’s Real Pit Bar-B-Q.

  • Stage.

  • TCBY Yogurt.

  • Target.

  • Tastee Freeze.

  • True Value Hardware.

  • Vitamin World.

  • Waffle House.

  • Walgreens.

  • Wendys.

  • Western Sizzlin Steakhouse.

  • Whataburger Restaurant.

  • Zales Jewelers.

    Source: City of Hartselle

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