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Moulton Advertiser joining Daily family

By Paul Huggins · 340-2395

The Decatur Daily family grew this week by bringing in The Moulton Advertiser.

The Lawrence County newspaper run by the Slaton family for 61 years is now under the ownership of a new corporation, Moulton Advertiser Inc.

The Shelton family, which has run The Daily for 95 years, formed and owns the corporation.

"We here at The Daily are proud and feel fortunate to be able to expand our newspaper company," said Clint Shelton, Daily general manager. "We felt fortunate that Luke Slaton was comfortable coming to us about purchasing the paper that has been in his family for over 60 years."

The Daily has enjoyed covering Lawrence County, and bringing The Advertiser into the family will help The Daily know this area even better, Shelton said.

The Advertiser began in 1828 and is believed to be Alabama's oldest weekly newspaper.

The late Arthur Slaton bought it in 1946 and served as publisher until 1982. His son, Luke Slaton, was the editor and publisher prior to the sale.

“We explored the idea of selling the newspaper in early summer,” Slaton said. “Last year was a good year for us financially, and we have the best staff we’ve ever had, and it makes sense to sell when you’re at the top of your game.”

Shelton said The Advertiser’s loyal and experienced staff was the most attractive aspect of the sale, and he looks forward to equipping it with tools to be even more effective.

The first priority is finding a publisher to replace Slaton, he said. The new one will be a Moulton resident and be just as involved as Slaton was in producing news articles.

In the beginning, The Daily will share technical advice, Shelton said, particularly information its staff has learned in the past 11/2 years from design consultant Creative Circle on how to take better photographs and make the copy and ads more reader friendly.

Although The Daily is larger than the once-a-week Advertiser, Shelton said, the Decatur paper would not influence The Advertiser’s editorial content.

“The Moulton Advertiser needs to keep its identity,” he said. “Editorially, we want two separate products.”

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