News from the Tennessee Valley Opinion


Katrina should make giving to United Way a bit easier

Pacestetters, in United Way lingo, are companies that agree to have early fund-raising campaigns to set the tone for the community-wide drive.

They are, as pacesetters, of great importance to the campaign's outcome.

The United Way of Morgan County officially launched this year's campaign Tuesday with a flurry of activity that should mean success in reaching the $2 million goal. In addition to Pacesetters reporting $566,000 — more than one-fourth of the total — on the first day, many people participated in the annual United Way Day of Caring, doing things for other people that money often can't buy.

It is against the backdrop of a devastated Gulf Coast region that campaign workers are asking our people to give more generously this year.

More people are hurting; more people need help. As relief efforts from Hurricane Katrina already show, organizations like the Red Cross and Salvation Army are much more effective in helping fill victims' needs in the early days of recovery.

People have been generous in contributing extra to these charitable organizations, but they now are being asked to refill those coffers to help the people who will be caught in the next disaster. And there will be one.

We commend Pacesetters like OCI Chemical, Nova Chemicals, Daikin America and others for striking the perfect note in demonstrating not only their generosity but also their eagerness to help reach the goal.

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