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THURSDAY, OCTOBER 27, 2005
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EDITORIAL

Most McDonald's customers won't digest nutrition data

McDonald's Corp. announced Tuesday that it will display nutrition information on the packaging for most of its menu items next year.

The information will consist of icons and bar charts displaying how McDonald's menu items relate to daily recommendations for calories, protein, fat, carbohydrates and sodium. The new packaging is to debut at the company's restaurants at the Olympic Winter Games in Turin, Italy, in February.

While it is commendable that the world's biggest fast-food chain is making the nutrition data available to consumers, it is unlikely that its customers will bother to take the time to digest the information. After all, most customers who patronize McDonald's are more interested in getting relatively inexpensive food fast than in incorporating a Big Mac and fries into a healthy lifestyle.

Besides, how will they be able to read the information through all that grease?

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