Shopping at home requires more than a catchy slogan
Campaigns to get people to shop at home once had greater appeal to merchants when more of them owned the stores.
Nowadays, chain corporate offices with operations in just about every community don't care in which of their stores we spend our money. In fact, some may even offer different levels of merchandise in different towns, expecting to draw customers to the higher-end stores.
Thus, "buy at home" campaigns like the one District 5 City Councilman Ray Metzger suggested this week must be more than slogans. The councilman wants more people to buy locally as a way to increase city sales taxes and, eventually, to reduce the sales-tax rate.
Many people are going to buy where they can get the best selections and better variety. Decatur suffers from its proximity to Huntsville and will never capture 100 percent of local sales.
But that doesn't mean our city shouldn't be highly aggressive in recruiting stores such as Target and others that help broaden the selections.
Convenience is also a consideration. Many Southeast Decatur residents had just as soon drive to Huntsville to shop as to get on Beltline Road, where most major stores are.
Our city has much more substantive work to do in addition to a buy-at-home slogan.