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SATURDAY, JULY 14, 2007
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Work to begin on Jordan-Hare Stadium scoreboard

AUBURN (AP) — The old scoreboard at Auburn's Jordan-Hare Stadium is now in storage and workers will begin constructing a new one Monday.

Auburn athletic officials say the new $2.9 million scoreboard should be operational by mid-August, leaving time to iron out any problems before the season opener Sept. 1 against Kansas State.

"When we're able to put a 30-by-75-foot (high-definition) picture up, with tremendous clarity, that's going to be very entertaining to our fans," associate athletic director Jeff Steele told the Press-Register in a story Friday.

The stadium also will have 100 feet of horizontal scoreboard strips — double the length from last season — across the upper deck and a reconditioned public address system.

A studio for HD programming was built at the stadium with a full-time employee work on video production.

"It just gives us tremendous flexibility in our entertainment value," Steele said.

The scoreboard will be the biggest change. Workers began tearing the old one down three weeks ago.

Steele said the board will have running video, advertisements and statistics.

"Any fan can look up at any time and see how many yards passing and how many yards rushing Auburn has, how many the opponents have, as well as the full scoreboard," he said.

The university finished a three-year, $30 million stadium renovation project last year, though there are some additional improvements planned.

The upper concourses will likely be refurbished in the next three or four years; the lower concourses have already been remodeled.

The plaza that was built last year outside the ticket windows near Donahue Drive will eventually be improved and expanded. Steele said the current plaza is "a temporary fix."

"It's attractive and it supports our needs, but it's not where we want to be," he said.

Copyright 2005 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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